Experienced PR and communications consultant

I'm a senior PR and communications consultant with 20 years agency and in-house experience - working with consumer brands, start-ups, not-for-profits, and UK government departments on campaigns that shift behaviour, build reputations and make people sit up and take notice.

I specialise in the kind of work that has to do more than generate headlines. Whether it's a high-profile launch, a behaviour change campaign, a brand navigating a reputational challenge, or an agency that needs a senior hand on a pitch, I bring strategy, creativity and the media relationships to make it land.

I work flexibly and directly, as a fractional communications director or as senior freelance support. I'm equally comfortable in the boardroom as well as rolling-up my sleeves, and I believe good PR always leaves room for nuance, pragmatism and a sense of humour.

A woman with long, dark brown hair and red lipstick, wearing a bright green checkered jacket over a blue shirt, standing in front of a light-colored background.

Services

Media and communications strategy - development and execution
Media relations - corporate, consumer and trade
Senior thought-leadership / Executive profiling
New business - writing through to pitching
Third-party partnerships and collaborations
Events
Project management
Team guidance, resourcing and recruitment

Daniela is a wonderful, highly skilled professional in purpose-led communications and PR. I've worked with her a number of times over the years, and am continually impressed by her expertise, creativity and unwavering commitment to delivering impactful, values-driven communication strategies. Across a series of social impact programs she led, she could distill complex narratives into compelling stories that resonate. Daniela clearly applies passion to all she does, and is thoroughly lovely to work with and know! Look forward to our paths crossing again.

Laura Yianni, Global PR & Corporate Communications Director, Indeed
If you're planning your comms for the year ahead and need some support, I can absolutely recommend Daniela. She's supported our campaigns for years, leading the agency side, steering strategy and activity, and keeping delivery on track against targets. Always diplomatic, her stakeholder management has proved that she has the patience of a saint.

Michael Walsh, Head of Communications, The Lucy Faithfull Foundation
I’ve had the pleasure of working with Daniela for a few years and, as her client, have always been impressed with how professional, knowledgeable and hard working she is. She understands what it takes to deliver effective comms. I appreciate her honesty and willingness to offer challenge to ensure the best outcomes for projects. If you need support on any PR and comms work, and are looking for someone who is both strategic and hands-on, then Daniela is your woman. She's also a lovely person to work with, which helps.

Laura Kane, Marketing Manager, The Gatsby Charitable Foundation
I had the pleasure of working with Daniela for our landmark global mental health research launch last year. She was brilliant, supporting me over two time zones as I was traveling be US and UK at the time. She was also incredibly astute and skilled in helping with managing a couple of very tricky corporate relationships. I love her honesty, thoughtfulness and tenacity to get the work done at a high standard in time. Whole heartedly recommend!

Poppy Jaman OBE, Founder, MindForward Alliance
Daniela is great at what she does. In my business I meet and deal with a lot of PR people and I have no hesitation in recommending Daniela. She has this brilliant knack of "handling" people, situations, stories, events in such a relaxed and seamless fashion, the rest of us don't even notice and yet she gets just the right response for her client. That has to be a gift! It's always a pleasure to work with Daniela and when she is at the helm, I know I'm in safe hands.

Sally Bundock, BBC World and BBC Business Live News Presenter
"Daniela is quite simply the best in the business. She took the time to truly understand Well Grounded - what we do, what drives us, and what makes us tick. She guided us on messaging, sharpened our communications, and helped us secure an exceptional spread of national, regional and trade media coverage to celebrate our 10th anniversary. Strategic, thoughtful and a genuine pleasure to work with. I would recommend her wholeheartedly to anyone looking for senior, hands-on PR support."

Eve Wagg, Founder & CEO, Well Grounded
"From the moment Daniela took on the Aidos brief, it was clear we were in exceptionally capable hands. She has been instrumental in shaping not just our strategy, but the way we tell our story from launch and beyond — securing coverage and industry connections that have genuinely moved the needle, including a Times exclusive, Radio 4 Woman's Hour, Times Radio and BBC Tech Life. What sets her apart is the combination of strategic vision and absolute reliability in delivery. She is a trusted partner in every sense, and I cannot recommend her highly enough."

Carole Osborne, Founder & CEO, Aidos