Experienced PR and communications consultant

My passion is devising communications strategies that bring about positive change within business and society. I do this by delivering work that gets people talking, enhances reputations, supports business objectives and brings tangible value to companies and organisations.

I’m proud to have worked on hard-hitting and hard-working integrated PR campaigns for a variety of clients, from big consumer brands and start-ups, charities and social enterprises through to national government departments.

With over seventeen years experience both agency-side and in-house, I’m just as comfortable working with small teams, as I am as part of a larger network. I value collaboration and pride myself on a tenacious attitude that always leaves room for nuance, pragmatism and a sense of humour.

Services

Media and communications strategy - development and execution
Media relations - corporate, consumer and trade
Senior thought-leadership
Third-party partnerships and collaborations
Events
Project management and team guidance

Daniela is a wonderful, highly skilled professional in purpose-led communications and PR. I've worked with her a number of times over the years, and am continually impressed by her expertise, creativity and unwavering commitment to delivering impactful, values-driven communication strategies. Across a series of social impact programs she led, she could distill complex narratives into compelling stories that resonate. Daniela clearly applies passion to all she does, and is thoroughly lovely to work with and know! Look forward to our paths crossing again.

Laura Yianni, Global PR & Corporate Communications Director, Indeed
If you're planning your comms for the year ahead and need some support, I can absolutely recommend Daniela. She's supported our campaigns for years, leading the agency side, steering strategy and activity, and keeping delivery on track against targets. Always diplomatic, her stakeholder management has proved that she has the patience of a saint.

Michael Walsh, Head of Communications, The Lucy Faithfull Foundation
I’ve had the pleasure of working with Daniela for a few years and, as her client, have always been impressed with how professional, knowledgeable and hard working she is. She understands what it takes to deliver effective comms. I appreciate her honesty and willingness to offer challenge to ensure the best outcomes for projects. If you need support on any PR and comms work, and are looking for someone who is both strategic and hands-on, then Daniela is your woman. She's also a lovely person to work with, which helps.

Laura Kane, Marketing Manager, The Gatsby Charitable Foundation
I had the pleasure of working with Daniela for our landmark global mental health research launch last year. She was brilliant, supporting me over two time zones as I was traveling be US and UK at the time. She was also incredibly astute and skilled in helping with managing a couple of very tricky corporate relationships. I love her honesty, thoughtfulness and tenacity to get the work done at a high standard in time. Whole heartedly recommend!

Poppy Jaman OBE, Founder, MindForward Alliance
Daniela is great at what she does. In my business I meet and deal with a lot of PR people and I have no hesitation in recommending Daniela. She has this brilliant knack of "handling" people, situations, stories, events in such a relaxed and seamless fashion, the rest of us don't even notice and yet she gets just the right response for her client. That has to be a gift! It's always a pleasure to work with Daniela and when she is at the helm, I know I'm in safe hands.

Sally Bundock, BBC World and BBC Business Live News Presenter